Are you looking for a unique way
to express yourself? Give wallcoverings
a try. The Wallcoverings Association
is getting the word out about the
power of the decorative product it
represents with a special advertising
and promotional campaign. The theme:
"Express Yourself With Wallcoverings."
With tens of thousands of patterns
on the marketplace, there is perhaps
no other product that allows such
a range of self-expression.
Wallcoverings can be dramatic...
whimsical... comforting... stimulating...
formal... casual. They can help homeowners
show their personality. Is there a
sports enthusiast in the family? Then
try a hunting, golfing or football
motif. Are you crazy about gardening?
You may want to try a seed-packet
border or a wallcovering featuring
your favorite florals. Are your kids
crazy for dinosaurs, bears or elephants?
Whatever they like, you'll be able
to show it in wallcoverings.
Wallcoverings are indicative of the
times. Many people are concerned about
the environment, so as a result, natural
motifs are well-represented in the
wallcoverings of today. You can choose
beautiful renditions of stone, granite,
marble, leather or suede as a subtle
Texture is one of the most important
trends in the wallcovering market
today, many designers agree. New sophisticated
printing techniques have brought about
beautiful embossed and light-reflective
effects that can make your walls truly
Wallcoverings also allow you to be
transported to another culture - whether
it be the American Southwest, Mexico,
South America, Europe, Asia or Africa.
Country is still a big theme in decorating,
but wallcovering has taken it into
a variety of global directions. From
the casual, unspoiled looks of the
American West to the formal, floral
elegance of English Country to the
light, airy feeling of French Country,
wallcoverings encompasses the entire
So, whether you want something traditional,
transitional, contemporary or just
plain "off the wall," try putting
wallcoverings on the wall. As the
Wallcoverings Association proclaims,
it's one of the best ways to "express
yourself." See you local independent
wallcovering retailer to get started.
Copyright Â© 1995
Paint & Decorating Retailer is published
by the Paint
and Decorating Retailers Association
403 Axminister Drive St. Louis, MO