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Wallcovering borders are an easy
way to enliven your home while displaying
your personality in the process.
With the large variety of styles and
colors available on the market today,
borders have become one of the most
fun parts of the wallcovering business.
"Borders are truly the phenomenon
of the '90s, so hot that they have
become not only the catalyst for sidewall
sales but a separate merchandise category,"
said Duncan Campbell of Sunworthy
Wallcoverings.
The design role of borders is expanding,
according to Elinor Shebar of Village
Wallcoverings, an FSC Wallcoverings
Inc. brand. "At one time, the border
was there to enhance wallcovering.
Now the border frequently serves as
the main focus of the room, with the
wallcovering used to enhance the border
and give it a platform," she stated.
What are some of the design trends
in borders? "Some of the most successful
borders are scenic, nostalgic and
antique-looking," said Jackie Calavitta
of Imperial Wallcoverings. "They convey
the popularity of Americana themes,
the look of yesteryear."
Other wallcovering experts say bright,
fun borders with clean, fresh colors
are the trend. And licensed properties
definitely are successful. Sunworthy
has the rights to such hot children's
properties as Disney, Barney and Sesame
Street. Other companies license sports
team logos for the NFL, NBA, National
Baseball League and NASCAR.
And borders aren't just for kids
or women, nor are they banished to
the bedrooms, baths or kitchens (although
the kitchen and bath still are the
most popular border areas). Men's
motifs are well represented in this
category with designs ranging from
fishing lures to hunting themes to
Neopolitan fleur de lis patterns.
And many people are experimenting
with borders in the living room, dining
room, den, laundry room and kids'
play areas. With the variety of styles
available, there is a border for every
room in the home.
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Copyright © 1995
Paint & Decorating Retailer is published
by the Paint
and Decorating Retailers Association
403 Axminister Drive St. Louis, MO
63026-2941
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